This year’s China Homelife and China Machinex co-located shows, hosted at Gallagher Convention Centre from the 26th to the 28th of September, are the most effective sourcing platforms for buyers seeking to do business with leading Chinese companies and manufacturers and equally so for the Chinese manufacturers to showcase their diverse array of quality products to the Southern African buyers.
Through these business-to-business fairs, potential partnerships between buyers in Africa and relevant superior suppliers and manufacturers in China can be identified and harnessed to ensure strategically aligned and mutually beneficial trade relationships.
“Over the past three years, we have seen tremendous growth and have watched this exhibition grow from strength to strength in the South African market. In 2018, we will see 300 more exhibitors in South Africa to showcase a broader array of products. We really believe that this platform positively impacts trade relations between the two countries and look forward to growing China Homelife and China Machinex year-on-year. The more business conducted over the three-day period results in more growth for South Africa and its diaspora,” says Binu Pillai, Chief Operating Officer of Meorient International Exhibition.
Strong trade relations between South Africa and China is vital for both countries, directly impacting the local South African economy. As South Africa and China form part of BRICS, these five developing countries are united in working bilaterally to improve economic growth, employment, and their global economic footprint through trade relations. The action plan between the two governments is to accelerate the growth of exports to South Africa as well as exports to China.
China Homelife and China Machinex have not only gained traction in South Africa but with neighbouring countries as well. The shows will this year welcome visitors and buyers from several African countries, including Botswana, Namibia, Mozambique, Swaziland, Zimbabwe, Zambia, and Angola. The shows hope to enable other African countries to form long-lasting business relationships with top Chinese manufacturers and suppliers.
“While China Homelife and China Machinex are hosted in South Africa, the appeal to African buyers is big. We look forward to not only boosting trade relations between China and South Africa but to boosting trade between China and Africa in general. It is wonderful to be able to provide the opportunity for buyers from across the continent to visit us in South Africa and conduct business, driving up economic growth in their respective countries,” concludes Pillai.