The Modern Marketing Expo aims to give attendees the opportunity to encounter innovative promotional, display and marketing products. Advertising and marketing professionals will also be present and will be able to assist in brand objectives and campaigns.
The expo will feature a ‘#ModernMarketingTrendCamp’ with presentations from industry experts that aim to cover branding, new-age marketing, technology and campaigns across the marketing and branding industries.
Entry is free to attend these sessions.
Session one — Wednesday, 11 September
Gullan is the co-founder and managing director of G&G Digital. His presentation will take place from 9:30 to 10:15, and his topic is ‘Adding value to your brand with CRM and digital innovation’.
Gullan’s topic will aim to identify what kind of influencers will shape the future and how brands can source digital innovative ways of reaching out to a diverse audience
Musi is the group managing director at Meta Media. Her presentation will take place from 11:30 to 12:15, and her topic is ‘Data and advertising’.
Musi will discuss why data is a big buzzword at the moment. The presentation will also look at data from a traditional media perspective, which can be used to create insight-rich media campaigns.
Session two — Thursday, 12 September
Dolinschek is the founder and chief strategist at Nfluential. Her presentation will take place from 9:30 to 10:15, and her topic is ‘Using influencers as a marketing channel’.
Dolinschek’s research will aim to reveal why influencers are an important part of the marketing channel; if the right types of influencers are used in the right way, they can bring immense value to brands. Her presentation will strive to define different types of influencers, and explain what type of influencer should be used to achieve particular brand goals.
Radebe is the marketing manager at Yellowood. Her presentation will take place from 10:30 to 11:15, and her topic is ‘How technology is changing customer expectations’.
Radebe’s report will present four shifts that are likely to have the largest influence on how organisations should adapt. The presentation will aim to depict how these shifts are relevant if organisations want to remain relevant themselves, and meet (or ideally exceed) customer expectations, given the rapid and disruptive developments in technology.
Additionally, the expo will also have a panel discussion, which will take place from 12:30 to 13:30. The topic will be ‘How to create award winning campaigns’.
In the discussion, campaign winners will speak about their campaign strategies, concepts that brought new and fresh thinking, how campaigns were executed and the campaign’s relevance to the brand, target audience and medium that they chose to use.
The exhibitor profile will include:
- visual communication companies
- digital signage specialists
- event and branding companies
- point of display manufacturers
- corporate clothing and promotional clothing and gift manufactures
- conference venues
- advertising and design agencies
- media owners
- marketing technology specialists
- in-store design
- building and branding companies
The event is co-located with Africa Print, Africa LED, Sign Africa and FESPA Africa.
For more information, visit www.modernmarketingexpo.co.za.