Modern Marketing Expo Kicks Off Next Week

Modern Marketing Expo Kicks Off Next Week

Are you in the business of helping brands to be seen? To be noticed? To be inspired? Then the Modern Marketing expo is for you. The expo is coming up next week – taking place from 11-13 September at Gallagher Convention Centre.

It is an opportunity to see the most innovative promotional, display and marketing products. Interact with advertising and marketing professionals who can deliver solutions to help you deliver on your brand objectives and campaigns. 

The exhibitor profile comprises of: visual communication companies, digital signage specialists, event and branding companies, point of display manufacturers, corporate clothing and promotional clothing and gift manufactures, conference venues, advertising and design agencies, media owners, marketing technology specialists, software, in-store design, building and branding companies.

The expo will feature a #ModernMarketingTrendCamp, with presentations from industry experts, covering branding, new-age marketing, technology and campaigns across the marketing and branding industries. 

Speaker line-up:

Wednesday, 11 September 2019

9:30 – 10:15: Creative mind – How award-winning solutions to business problems see the light of day. Mohammed Jogie – Strategy and Design at MSD – will show a creativity sprint that is interactive, fun and insightful. Glean insights into creative problem solving with the help of ground-breaking research from around the world.

10:30 – 11:15: Effective digital marketing strategies to increase brand awareness and sales:Gilbert Kumpukwe – Senior Campaign Manager at Version Eight will describe the art behind the product recognition degree by consumers through brand management, strategy development, considering consumer behaviour and finally managing the advertisement of the brand.

11:30 – 12:15Data and advertising. Kagiso Musi, Group Managing Director at Meta Media, will discuss why data is a big buzzword at the moment and look at data from a traditional media perspective that can be used to create insight-rich media campaigns.

12:30 – 13:30: Optimising your brand campaign with Google. Renier Meyer, Account Strategist at iLEAD et al (a Google partner), will show you how to maximise your brand campaign reach with Google by using effective PPC campaigns, Google ads, website optimisation and social media. He will also discuss the biggest pitfalls and how to overcome them. 

Thursday, 12 September 2019

9:30 – 10:15: Using influencers as a marketing channel. Research by Anne Dolinschek, Founder and Chief Strategist at Nfluential, reveals why influencers are an important channel – if the right types of influencers are used in the right way, they can bring immense value to brands. They can be the difference between consumers loving or hating a brand or choosing competing brands.

10:30 – 11:15: Want to build a good relationship with your audience? Tholoana Qhobela, Chief Strategy Officer at Havas South Africa, will detail how brands can forge a meaningful relationship with their target audiences.

11:30 – 12:15: Evidence-based marketing – what is it and why do we need it? Kirsty Dugmore, Chief Growth Officer of SugaSpice, will elaborate on how marketers can use the disciplines of Behavioural Economics, Observed Consumer Behaviour and Neuro-marketing to better understand consumers’ purchasing and brand decisions. 

12:30 – 13:30: How to create award-winning campaigns. Andrew Human, CEO of the Loeries Africa and Middle East will illustrate a few of his favourite Loerie award-winning campaigns, discuss innovative campaign strategies that brought new and fresh thinking and how the campaigns were relevant to the brand, target audience and medium used. He will also share what stands out for him when judging campaigns.

T-shirt design competition 

Designers and graphic design students are invited to post their ‘Explosion of Possibilities’ themed T-shirt design on the Modern Marketing Facebook page. Entrants should get as many likes as possible for their design to be printed and showcased at the Sign Africa, FESPA Africa and Modern Marketing expos. The top 15 (10 from designers and 5 from students) designs will be printed and displayed at registration for the public to vote. The top three designs and best student design will win cash prizes.

Prizes:

First place: R3500.

Runner-up: R1750.

Third place: R1000.

Student: R2000.

The event is co-located with Africa Print, Africa LED, Sign Africa and FESPA Africa, and aims to educate visitors about advertising and marketing trends.

Entrance to the expo and trencamp is free. For more information and to register, visit www.modernmarketingexpo.co.za

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King Cargo Onsite

King Cargo Onsite is completely service-driven and focused on fulfilling the needs of our clients. The combined knowledge base of our team covers all aspects of exhibition and events logistics which enables us to anticipate what equipment our clients will need to handle their freight onsite at exhibitions. Our wide range of freight and onsite logistical services, experience and expertise make us the preferred service provider for many local companies and individuals. Together with our holding company, King Cargo Projects, we offer professional and tailored international and local freight services. From air and sea freight, cross-border and custom clearing services to dangerous goods, and military and fine arts logistics. This includes advice on Customs formalities, information on import and export procedures, documentation, permit requirements and negotiating the best freight rates. We provide a comprehensive door-to-door service for consignments of any size by air, sea or road. Our team prides itself on being courteous and helpful when engaging with clients, always going the extra mile to meet and exceed our client’s expectations.

Contact us

GC3H

Gallagher Convention Centre Catering (GCCC) is the preferred on-site supplier to Gallagher Convention Centre for all the venue’s culinary requirements.

The dynamic Gallagher Convention Centre Catering (GCCC) team is led by Head Chef Gordon Fraser. Gordon has been associated with Gallagher Convention Centre since 1996.  During his twenty-three-year relationship with Gallagher Convention Centre, Chef Gordon has been at the helm of the catering for many different event types- speaking to his capabilities.

Chef Gordon’s and his team’s many years of experience ensures that only the highest quality food is served at Gallagher Convention Centre.

Guests to Gallagher Convention Centre can look forward to creative and innovative new menus from Gallagher Convention Centre Catering (GCCC) in 2019. This specialist team prides itself on offering the finest catering, tailored to the requirements of clients.

Known for our NIHT certified Halaal catering, Gallagher Convention Centre will look to further expand on our culinary offerings in 2019. This will be reflected in more menu options for our guests to select from as well as a carefully crafted medley of flavours created by the Gallagher Convention Centre Catering (GCCC) team.

011 266 3181

info@gc3h.co.za

www.gc3h.co.za

Event plumbing & compressed air services

With years of exhibition experience, SA Plumber and its employees strive for excellence, efficiency and quality within all areas of exhibitions plumbing and compressed air needs.

With knowledge of venue, exhibition regulations and understanding of the operations.

SA Plumber concentrates on communication and client satisfaction.

Pinstripe Event Registration

Pinstripe-Group was founded by Kirsten and Justin Brown in 2011.  The company was started as a Professional Conference Organising establishment (PCO), and we later designed and developed a range of smart event registration solutions.  Using our innovative 22” and 32” Touch Screens, we are able to register delegates on-site within seconds.  Name cards are printed on-site while a delegate is at registration.  The whole process can be done in under 30 seconds per person.  Our software is designed to handle anything from walk-ins to table seating as well as pdf viewing for expo stands.  Everything that happens on the screen will be recorded in the background to ensure that accurate reports are provided to the client once the event has ended.

View our YouTube video here: https://www.youtube.com/watch?v=zzeXUOes2pl
Contact: Kirsty Brown
Telephone: (011) 450-1226    
Email: info@pinstripe-group.com    
Website: www.pinstripe-group.co.za

EBS – Electrical

EBS fully understands the importance of complying with all national and venue rules and regulations with regard to the installation of electrics and ensuring that all compliance certificates are given timeously to the client. Each exhibition contracted to EBS will have a qualified electrician on site to manage any problems that may arise.
Our electrical component comprises of full management of all lighting and electrical requirements for your exhibition, event or convention.
• Supply and installation of Distribution Boards
• Energy saving lighting options
• Designer light fittings
• Specialised lighting

Visit www.exbs.co.za

Green Exhibitions – Registration

A privately held company Green Exhibition Services was founded in 1999. We offer comprehensive turnkey visitor registration solutions both online and on-site. These services range from consumer ticket sales, RSVP management, Conferences and Trade Exhibition visitor registration. Online solutions range from basic to advanced including automated invoicing and electronic barcoded ticket confirmations. We are the market leaders in this field and offer class-leading technology and excellent results every time.

 

Visit greenexhibitions.co.za

Unlimited Events – Décor

Following a tender process competing against the country’s leading event décor suppliers, Unlimited Events Group has won the contract as the décor supplier of choice for Gallagher Convention Centre, one of Africa’s largest conference and exhibition venues.

Alastair Laing, Group CEO comments, “Unlimited Events Group being selected as the décor supplier of choice at yet another leading South African venue cements our position as a trusted, capable and reliable partner to the events industry. We’re excited about the new partnership and look forward to creating hundreds of memorable events for Gallagher Convention Centre and its clients.”

Unlimited Events Group houses specialist event supply businesses including Unlimited Events Décor, Unlimited Hire, Unlimited Events Entertainment, Unlimited Balloons, Dipsy Dots Kids Parties, Unlimited Photos and ProBrush Hair & Beauty Salon.

 

Unlimited Events Group themes thousands of private and corporate events, product launches, weddings, year-end functions and conferences each year. Hard work, dedication and passion for innovative ideas have ensured that Unlimited Events Group is the preferred event solution supplier to a host of blue-chip brands across the country and is rated by SEESA as a level 3 BEE company.

 

For further information on Unlimited Events Group visit www.unlimitedevents.co.za or find them on Facebook – https://www.facebook.com/UnlimitedEventsGroup

ECXS

Seriti Security Services provides build-up, breakdown and event security at Gallagher Convention Centre. We make use of well trained, certified, friendly, efficient and helpful staff that will assist in any situation and will provide direct information on any queries. All Seriti Security Services staff are dressed in full, visible branded uniform and are equipped with two-way radios, for fast and effective problem-solving.

 

Seriti Security Services provides event stewards at entrances, loading bays, emergency exits, as well as floor patrol minders.

ECXS

For all your on-site office requirements: Faxing, Photocopying, Internet access, PC usage. Contact Person : Anna Malaza

Email : gallagher@gallagher.co.za
Tel : +27 11 266 3166

DNG Presentation Staging

DNG carries a wide range of top recognized equipment from leading brands and manufacturers. We pride ourselves on service. Specifically, value-added service. We complement our internal strengths, to better leverage our versatility whilst staying focused on what we view most important – our client.

 

Please visit our website at www.dngps.co.za for more information.

Gallagher Disaster Management Division

Gallagher Convention Centre has a disaster management division tasked with ensuring that the legal requirements are met for all events. The Gallagher Disaster Management division will be able to provide you with a complete disaster management solution at a very competitive price, no matter the format or size of your event. These services include floor plan evaluation and comment, JOC file compilation and submission as well as designer stand plan submission. Our disaster management division will facilitate EMS inspections, communicate any issues that might arise and assist with the formulation of solutions for issues that were identified. This service includes an onsite safety officer for the duration of the event.

 

Contact Person : Thomas Messelaar – Health & Safety Manager
Email : thomasm@gallagher.co.za
Tel : +27 11 266 3056

Gallagher Video Conferencing

Gallagher offers a Video Conferencing (VC) facility in Boardroom 5.
Please contact our sales team for bookings or Email: Gallagher@gallagher.co.za
Tel: +27 11 266 3000

Gallagher Business Centre

For all your on-site office requirements: Faxing, Photocopying, Internet access, PC usage. Contact Person : Anna Malaza

Email : gallagher@gallagher.co.za
Tel : +27 11 266 3166