We’re celebrating half a century in 2018!
This is a remarkable milestone, which cannot be claimed by many in an industry which tend to see exhibitions come and go as trends change.
SARCDA exhibitions were conceived in 1968 by the Community Pharmacist Sector of the Pharmaceutical Society of South Africa. Initially, SARCDA offered gifts, toys, décor and design items to pharmacies seeking to boost their ‘front-of-house’’ sales. Over the past five decades, the exhibitions have flourished and grown into South Africa’s