SARCDA organizes the African continent’s leading trade-only gift, toy, design and décor exhibitions, offering genuine trade buyers a world-class buying experience, showcasing the largest exhibitions of their kind under one roof.

In 2018, SARCDA celebrates its 50th anniversary—a remarkable milestone, which cannot be claimed by many in an industry which tends to see exhibitions come and go as trends change. One of the cornerstones of SARCDA’s success is its strict trade only policy, which necessitates that buyers verify their trade status before being admitted to its exhibitions.

‘Buyers appreciate the fact that SARCDA enforces a strict trade only policy when registering  buyers. They don’t want to be shopping alongside their own customers and applaud SARCDA’s strict verification process which aims to keep members of the public out of its exhibitions,” says Stander.

Genuine trade buyers can register on-line at – once verification is complete the buyer will be added to the SARCDA database and will automatically receive invitations to all future SARCDA exhibitions.

SARCDA offers two annual exhibitions: SARCDA International, in March and SARCDA Christmas, in August. Some 15000 buyers visit these exhibitions each year to explore the treasure trove of gift, toy and décor items presented by more than 700 exhibitors.

SARCDA Christmas 2018 takes place from 23 to 26 August at Gallagher Convention Centre in Midrand, Johannesburg.